Future-proof your content
Speculative news cycle required unique, differentiated content
Media outlets and content creators are in a constant battle for audience attention. Reporting on future events is a core part of their work, but it is often based on punditry and speculation, which can be hard to differentiate. There is a growing demand from audiences for more engaging, transparent, and data-driven content that goes beyond simple headlines and opinions.
Developer challenges
Difficulty in providing quantifiable, data-backed probabilities for political, economic, or cultural events
Lack of dynamic, interactive data visualizations to make complex stories more engaging and understandable
Inability to easily track and report on the evolution of public expectations as a story develops
Struggling to create unique content that stands out in a crowded and repetitive media landscape
Create Live Probability Trackers
- Embed dynamic, API-powered charts in online articles to show real-time event probabilities.
- Keep readers engaged with live data visualizations that update as stories unfold.
Write Data-Driven Scenarios
- Ground opinion pieces and analyses in market data to offer a unique perspective.
- Contrast pundit opinions with real-money forecasts to create more compelling and defensible arguments.
Generate Deeper Story Insights
- Use historical data to analyze how markets reacted to specific news events.
- Uncover hidden narratives and provide richer context by showing the immediate financial impact of a story.
Build Niche Content Verticals
- Launch dedicated content sections powered by the API for specific topics like tech or politics.
- Attract and retain a loyal audience by becoming the go-to source for data-driven event tracking.